This doesn’t mean all autos have to be luxury cars, just don’t cut corners for the sake of saving a few pennies here and there. Build cars people can buy and own with pride, models in which they’re genuinely likes it Give even a least-expensive models a good quality look and feel that exceeds buyers’ their , own expectations. Leave the bottom feeders and bargain the hunters to shop in the used car market. I would might say that people would love to buy a used car because it must less expensive compare to the brand New Car at lease you have in your mind you don't worry about for the big payments.
Several generations ago, back in the post-war day of the American automobile, the same could be said about brands like Ford, Chevrolet, Cadillac and Chrysler. For the most part, cars have since become commodities, with car shopping perceived to be about as enjoyable at least in one survey. maybe the car business could become cool again, by revisiting some of the lessons left behind by the late Steve Jobs